Introducing the
Wellness & RecoveryProgram
No insurance. No visit limits. Personalized care
Our Premium Wellness Membership is designed for patients who want more than short-term fixes. It’s for those committed to faster recovery, long-term health, and moving at their full potential.
Perfect for patients who want:
- Faster progress and better results
- Ongoing accountability and expert guidance
- Comprehensive care without insurance limitations
How we help
What’s Included in the Program?
Our Wellness & Recovery Program combines advanced, evidence-based therapies with consistent one-on-one care to help you recover faster, reduce pain, and improve how your body moves—without the restrictions of traditional insurance-based care.
Weekly Personalized Sessions
Receive one-on-one physical therapy sessions every week, fully tailored to your goals, condition, and progress. This consistency leads to faster, more effective results.
All Recovery Services Included
Access all advanced recovery treatments at no additional cost, including laser therapy, cupping, Gua Sha, and CBD/THC therapies—fully integrated into your care plan.
No Insurance Restrictions
Forget approvals, visit caps, and delays. Your care is guided by your needs—not insurance limitations—so you can focus on real progress.
Flexible, Long-Term Programs
Choose from 3, 6, or 12-month programs designed to support sustainable recovery, long-term performance, and ongoing wellness.
Ongoing Support
Stay on track with structured care and ongoing support from your therapist, ensuring you continue progressing beyond short-term relief.
Move Better, Prevent Injury
We don’t just treat pain—we help you move better, prevent future injuries, and perform at your best long after recovery.
Don’t wait weeks
Recover faster. Move better. Stay pain-free.
Our Wellness & Recovery Program is built for people who want lasting results—not temporary fixes. With expert care, advanced therapies, and a personalized approach, you’ll experience a higher level of physical therapy designed for real life.
Book any kind of session
Get the Care That Insurance Doesn’t Cover
Need services not covered by insurance? No problem. Your therapist will provide these services when appropriate at no extra cost to you.
Treatment Package
Gua Sha Therapy
An instrument-assisted technique designed to release muscle and fascial restrictions, improve mobility, and promote healing in areas of chronic tension or pain.
Sessions are tailored to your comfort and goals.
$125 – 8 sessions
Treatment Package
Graston Therapy
Designed for areas of scar tissue, soft tissue adhesions, chronic tension, or long-standing mobility restrictions that benefit from repeated, focused treatment.
Sessions are tailored to your comfort and goals.
$$
Best Value
Cupping Therapy
A gentle, non-invasive technique that helps relieve muscle tension, improve circulation, and support lymphatic drainage — often helpful for tight, overworked, or restricted tissues.
Consistent sessions often support better long-term comfort and mobility.
$160 – 8 sessions
$30 per session
Treatment Package
KinesioTape Therapy
Designed for patients needing ongoing muscular support, inflammation management, or recovery assistance during movement and activity. KinesioTape helps improve circulation, reduce swelling, and support injured muscles and joints.
Applications are tailored to your comfort and goals.
$$
Leuko Tape
Leuko Tape is a supportive medical tape that offers a firmer hold than traditional elastic kinesiology tape. It’s applied to stabilize muscles and joints, helping to limit excessive movement while still allowing functional mobility. This added support can reduce strain on injured areas, decrease inflammation, and promote a more efficient healing process.
Class-4 Thermal Laser
Class-4 Thermal Laser is an advanced treatment that uses high-powered laser light to penetrate deeply into tissues. This focused energy stimulates cellular repair, reduces inflammation, and alleviates pain by enhancing circulation and accelerating the healing process.
Blood Flow
Blood Flow is a therapeutic approach that enhances circulation to targeted tissues. By stimulating the natural delivery of oxygen and nutrients, this treatment helps reduce inflammation, alleviate pain, and accelerate the healing process.
Therapy Enhancement
CBD/THC Soft Tissue Therapy
Enhance hands-on treatment with therapeutic CBD/THC balm to support pain relief, muscle relaxation, and nervous system calming during soft tissue work.
$45 – covers all sessions
Work With An Expert Doctor
Why These Treatments May Not Be Covered by Your Insurance Plan
Standard insurance plans often have strict guidelines that prioritize treatments with extensive, standardized clinical evidence and established protocols. As a result, advanced modalities like gua sha, cupping, kinesotape, leuko tape, Graston, class-4 thermal laser, and blood flow therapy may not be covered under typical plans. These treatments are often classified as complementary or alternative therapies because they may not have the large-scale clinical trials required by many insurers, despite their proven benefits in practice.
This is why we offer our Advantage Plan—an annual membership designed to bridge that gap. With this plan, patients can choose between 2 or 4 sessions per month, ensuring consistent access to these innovative treatments without the restrictions imposed by standard insurance coverage.
Manual Therapy
How We Achieve a Better Diagnosis With Less Discomfort
What is manual therapy? Manual therapy is a method physical therapy that involves the therapist feeling exactly how your body reacts to specific movement and exercises. A lot of pain and discomfort comes from lack of mobility or a small range of motion. Through simple movements and exercises, we're able to get your body used to these motions again, reducing or completely removing your pain.
Manual therapy includes a detailed biomechanical assessment. This means that your therapist will watch and feel how you move in order to make the most accurate diagnosis possible. This leads to faster recovery times and improved outcomes.
Benefits of Manual Therapy
More accurate diagnoses and understanding of pain
Less discomfort and pain during treatment
Therapist can feel where there is tension and mobility issues
The Best Of The Best
Meet the Team
Learn more about the expert physical therapists and team members that you'll work with at our clinic. Every physical therapy session will be one-on-one with a Licensed Doctor of Physical Therapy.
Dr. Mark Shulman
Doctor of Physical Therapy (DPT), Fellow of the American Academy of Orthopaedic Manual Physical Therapists (FAAOMPT), COMT, CSCS
Owner
Dr. Allison McKay
Doctor of Physical Therapy (DPT), Pelvic Rehab Practitioner Certification (PRPC)
Dr. Jana Tokunaga
Doctor of Physical Therapy (DPT), Clinic Director (Little Italy)
Dr. Breanna Moore
Doctor of Physical Therapy (DPT), Clinic Director (San Marcos)
Dr. Katelyn Harris
Doctor of Physical Therapy (DPT)
Dr. Kayla Serowik
Doctor of Physical Therapy (DPT)
Real Reviews From Real Patients
See What Our Patients Are Saying
"The team at Physical Therapy Effect is top notch. They support the Padres Pedal the Cause event every year at Petco Park to raise money for cancer research and do exceptional work."
Padres P.
"My herniated disc has shown tremendous improvement, all because of the great work by Dr. Mark. Top off the treatment experience with an extremely professional and friendly staff!"
John W.
"You couldn't go to a better PT place to heal and feel better again. You want to heal and be with some of the most caring and friendliest and healing staff, this is the right place"
D B.
"Dr. Shulman and staff are a cut above everyone else. They will customize a treatment plan for the individual. I’ve had excellent results with my back pain and appreciate the care."
Steve M.
"Mark and the team at The Physical Therapy Effect are awesome people with a real passion for helping others. Their dedication to providing the best service possible is evident."
Megan P.
"This place and the people that work there are the best! Very friendly and great at what they do. It's an awesome environment and I would highly suggest."
Emmett C.
"I recently 'graduated' and feel completely back to normal and I wouldn't have been able to do it without him, his team, amazing staff, and adorable office dogs. I have already recommended him."
Kari C.
"To say that Dr. Shulman is a ‘miracle worker’ would not be an overstatement. Ok maybe a little, but he’s the only person who has been able to relieve my neck pain. Beyond that, the office is great."
Shelley M.
"Amazing staff! Extremely knowledgeable and experienced! One of the best physical therapy staffs I have utilized. From my back to my shoulder to my feet, they have helped me regain mobility."
